The sixth edition of the Beauty Days fair at Ptak Warsaw Expo took place on September 13-15, 2024, and has become a permanent fixture in the calendar of the most important events in the cosmetics industry in Poland. This fair gathered professionals, leaders and enthusiasts of the beauty sector, offering a unique platform for establishing business contacts, presenting innovative products and exchanging knowledge on the latest trends.
During the three days of the fair, participants had the opportunity to participate in various lectures, workshops and shows. The central educational point of the event was the Beauty Industry Congress, consisting of five thematic panels. The "AI in business" panel drew attention to the use of artificial intelligence in the cosmetics sector, which aroused great interest among participants looking for modern solutions for their companies.
There was also competition - the LASH&BROW HERO Championship in eyebrow and eyelash styling took place, as well as the first Titanium Manicure Championship in Poland, which was divided into technical and artistic categories. This is a great opportunity for stylists to showcase their skills and win prizes in the form of financial and training.
The Beauty Days fair is also a place where innovations meet practical market needs. During the event, medals and distinctions were awarded in several categories. In the "innovation" category, awards were given to companies such as Aycom Niewójt, Beauty Planet, Indiba Polska and Medisept, which presented modern technologies that could revolutionize the cosmetics market. Awards in the "fair product" category went to, among others: Annabelle Minerals and Hamsa Skin Lab.
During the fair, many shows and workshops were held, which attracted both specialists and enthusiasts of the beauty sector. Experts such as Maria Tsybulska, Aleksandra Hapak and Luiza Stylska shared their knowledge during discussion panels on the latest trends in cosmetics and aesthetic medicine. Lecture topics also included natural rejuvenation methods and debates on the effectiveness and safety of aesthetic treatments.
One of the key elements of the fair was the opportunity to establish business contacts. The event attracted exhibitors from various sectors, including producers of cosmetics, cosmetic equipment, dietary supplements and equipment for SPA and Wellness salons. Thanks to this, participants could learn about new market products and establish cooperation with potential business partners from Poland and abroad. According to statistics, 8,239 visitors took part in this year's edition, including delegations from 9 countries.
Beauty Days 2024 at Ptak Warsaw Expo is not only a fair, but also a development center for the entire beauty industry. The presence of the largest companies, a rich educational program and innovative technologies attracted thousands of participants from Poland and other countries, which makes this event one of the most important points on the map of the cosmetics industry in Central and Eastern Europe.
Thanks to events such as Beauty Days, the beauty sector is constantly developing, offering new opportunities for both large companies and individual specialists. These fairs remain an excellent opportunity for business development, education and gaining new contacts, which means that anyone who is serious about developing in the cosmetics industry should include them in their calendar. During this year's edition of the Beauty Days fair, we visited (like last year) the exhibition of a manufacturer of herbal painkilling ointments. Mrs. Janina Sierocka (Balsam Janina, Żagań, Lubusz Voivodeship):
