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Rema Days Warsaw 2024

Rema Days Warsaw 2024 – printing and advertising industry
New trends in advertising

Rema Days Warsaw 2024 - printing and advertising industry

On January 30 - February 2, 2024, the 19th edition of RemaDays Warsaw 2024 took place at Ptak Warsaw Expo, the most important event in the advertising and printing industry in Poland and Central and Eastern Europe. This year's edition of the fair gathered over 160 exhibitors.

  • The RemaDays fair is a real mine of innovations for the advertising and printing industry. A wide range of new products were presented during this year's edition.
  • 3D printing: 3D printing technologies that enable the creation of three-dimensional objects from various materials are becoming increasingly popular. At the RemaDays fair you could see, among others: 3D printers for printing prototypes, advertising gadgets and even decorative elements.
  • Graphic design software: Companies offering graphic design software presented the latest versions of their programs that allow you to create even more effective and creative designs.
  • Printing machines: Printing machine manufacturers presented their latest models, which are characterized by high efficiency, printing precision and low operating costs.
  • Advertising materials: RemaDays also featured a wide selection of advertising materials, such as papers, foils, fabrics, paints and adhesives.

New trends in advertising

The RemaDays fair is not only a place to present technological innovations, but also an excellent opportunity to learn about the latest trends in the advertising industry. This year, several clear trends could be observed, including:

  • the rise of digital marketing: digital marketing is becoming an increasingly important element of companies' marketing strategies. At RemaDays you could find many companies offering digital marketing services such as website positioning, social media advertising campaigns and email marketing;
  • advertising personalization: advertising personalization, which involves adapting advertising content to the individual needs and preferences of recipients, is becoming increasingly popular. At RemaDays you could see many tools and platforms that enable advertising personalization;
  • increasing importance of influencer marketing: Influencer marketing, i.e. marketing based on cooperation with influencers, is becoming an increasingly popular promotional tool. At the RemaDays fair, you could meet many influencers from various fields who willingly shared their experience in the field of influencer marketing.
  • RemaDays 2024 is undoubtedly a huge success. This event gathered leading representatives of the advertising and printing industry from Poland and around the world. The fair was an excellent opportunity to learn about the latest trends, technologies and solutions in the industry.

During the event, we visited the following exhibitions:

  • Lambda (based in Poznań, Greater Poland Voivodeship), which imports and distributes materials for advertising and printing;
  • Keller POLIGRAFIA DLA PRZEMYSŁU (based in Dąbrówka, Greater Poland Voivodeship) - manufacturer of machines and materials for pad printing, screen printing and hot stamping;
  • PM Tex company. (located in Poznań, Greater Poland Voivodeship) - already known to us from the Fast Textile and Print Tech Expo fairs, which is a distributor of Karya Dijital, a Turkish manufacturer of industrial large-format sublimation printers of the TruJet brand:

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