How to attract customers to the restaurant? What makes a restaurant attractive in our eyes?
Good advertising is a guarantee of success in the catering industry
A substantial permanent, tasty menu with seasonal delicacies
How to attract customers to the restaurant? Let’s celebrate various holidays in our restaurant…
Restaurants and eateries are usually in the common imagination a place where we can eat tasty food. The basic factors that encourage you to visit the restaurant are, of course, tasty dishes at a reasonable price and nice decor. Short waiting time for a meal and friendly service are other advantages. The reason why we visit restaurants is the desire to meet in a nice company and eat sophisticated dishes that we do not feel like or have time to prepare at home. The motivation to take advantage of the offer of gastronomic premises are also family celebrations, company or business meetings. Nowadays, the competition in the catering industry is high, which is why restaurant owners are starting to expand their offer. Being the head of a restaurant, we must also remember that taking care of good online marketing, allowing to reach a large group of recipients, is a modern must-have. How to attract customers to the restaurant? What marketing tools are best to use?
Nowadays, when it comes to the marketing of the discussed industry, it is not enough to have business cards, posters, billboards and a well-positioned and visible website. These measures are extremely helpful, but we should expand our activities a bit. Nowadays, visibility in social networks, popularly known as social media, plays an important role. We have a wide range of them: from the more business ones (Linkedin) to those addressed to the majority (Facebook, Instagram, Tik Tok). If we intend to reach a wide audience from each social group, it is worth making sure that we are present on all the websites listed above. It all depends on the specifics of our restaurant’s offer. If we deal with the organization of business and company meetings, more emphasis should be placed on advertising in social media dedicated to business. It is important that they are addressed to managers and business owners. Linkedin is such a portal. How? How to attract customers to the restaurant?
The most effective measure in this case will certainly be animated posts or photos with short, condensed phrases. Why? The modern recipient does not like long texts, saturated with long sentences that are repeated many times. In return, they eagerly watch multimedia presentations, photos or short animated films with pleasant background music. Undoubtedly, we are dealing with this phenomenon in the catering industry. You will admit that your mouth is watering when we observe effectively served your favorite dish from the selected menu in an interesting arrangement. It is therefore worth using the services of interactive agencies, where specialists will undertake such activities and create a social media communication plan for us. Professional animated posts or videoposts will play the role of a magnet attracting customers to us, which will certainly translate into increasing the turnover and popularity of the restaurant, not only on the local market.
You probably like it when your favorite restaurant has a fixed menu with dishes that you prefer the most. It is good when we associate a particular place with its characteristic dishes. However, it is worth implementing the so-called seasonal dishes made of products that we have access to at a given time of the year. Pumpkin cream soup in October or a strawberry-based dessert in June are a great example. Economical, and pleasant to the palate, right?
A great way to reach the hearts of customers is to prepare surprises and delicacies related to various holidays and traditions, as well as to take care of the appropriate decor. They can be both traditional and national holidays, as well as those that came to us from abroad. An example can be Christmas Eve dishes in the December menu, or the presence of St. Martin’s croissants in the list of November desserts. Well-thought-out promotions of drinks or heart-shaped cookies on the occasion of Women’s Day or Valentine’s Day are also quite a good idea.
It is worth having noted all the rites that could be emphasized, either in the list of dishes, or in the decor of our restaurant. Being the owner of a restaurant, let’s not underestimate holidays such as: Children’s Day, St. Nicholas’ Day, St. Andrew’s Day, New Year’s Eve, Boy’s Day, and even Pizza Day. Just because some ordinances are trivial and superfluous to us, does not mean that they are of equal value to others. What counts in this business is EMPATHY and looking at the kitchen from the perspective of the people to whom we address our offer. And – as we know – it’s best to reach a large audience.