Technological novelties in the furniture industry
1. Technological novelties in the furniture industry as a modern driving force of trade
2. Automation of sales and marketing processes in the furniture industry is a success factor
3. Modern technologies in the furniture industry
4. Online image is a guarantee of attracting and retaining customers for longer
5. On-line sales are the superior form of shopping today
6. Digital technology is the key to the hearts of customers
Technological novelties in the furniture industry as a modern driving force of trade
Today, many innovative and fascinating technological trends have become the common denominator of various industries. Technological novelties in the furniture industry are currently focused on expanding virtual possibilities. Customer interaction techniques are completely changing and expanding. Coupled with e-commerce, the digital reality has even revolutionized the furniture industry with a significant increase in sales volumes. In other words, technological innovations in the furniture world today are at the highest level and new trends will continue to emerge – for example in advanced 3D modeling of chairs or sofas.
Automation of sales and marketing processes in the furniture industry is a success factor
Contrary to what you might think, the furniture industry actually uses technological intervention in most of its processes. From the design and modeling of prototypes or products, through marketing, to sales. The availability of advanced computer software and digital modeling tools allows you to create better designs in terms of aesthetics and usability. A new technological trend of furniture is presenting it in 3D format. This format supports the design and production processes of non-standard furniture that are also functional. In traditional 3D printing, furniture manufacturers have even found a way to make models from only softwood.
As a result, it plays an important role in inventory management. It makes this procedure a hassle-free and additionally aided by a rich inventory management software.
Modern technologies in the furniture industry
Modern sales and marketing have the most positive impact on the value of the furniture industry. These branches have been quite well automated, which is why furniture manufacturers are able to develop dynamically.
Currently, a variety of technologies are used to promote end products from different furniture segments. Digital catalogs integrate new technologies, such as augmented reality, virtual reality, 3D modeling and art, mobile technologies, data analytics, etc. The use of these technologies guarantees development .. 3D furniture models not only make furnishings look better and more realistic. This helps the company create digital inventories to gain insight into what their customer actually needs. This is done by collecting data and analyzing it with analytical tools and algorithms. A company that monitors the market on an ongoing basis knows what and how to sell.
Online image is a guarantee of attracting and retaining customers for longer
Over 90% of customers start their purchases by browsing the Internet, regardless of where they eventually make their purchase. That is why it is very important for furniture companies to maximize the quality of using the Internet. Their website needs to be packed with features and tools for the best customer service possible. This applies to the review of photos, clear descriptions of services and products, to the convenience of purchasing electronically. The website moderator team should pay special attention to personalizing the product. 360 panoramic view, high-quality photos: zoom, alternative angles and detailed shots – these are additional advantages.
On-line sales are the superior form of shopping today
Statystyki mówią, że 47% klientów używa opcji Kup online, następnie zamówiony produkt można odebrać w sklepie stacjonarnym lub dokonać realizacji dostarczenia za pomocą usługi firmy kurierskiej. Liczba kupujących za pośrednictwem Internetu wzrosła o 8,8% od początku pandemii koronawirusa. Oznacza to, że obecność w Internecie jest teraz kluczem do tego, aby więcej kupujących kliknęło przycisk „dodaj do koszyka”. Technologia mobilna wspiera trend na cyfrowe sklepy; a większość marek mebli ma już swoje aplikacje mobilne, które umożliwiają klientom zakupy online z preferowanymi dostosowaniami produktów do domu lub biura.
Digital technology is the key to the hearts of customers
AR (short for augmented reality) is becoming an increasingly inevitable part of the online shopping process. The process of creating short lists and purchases is made even easier. It therefore simplifies the decision-making process, helping consumers to choose the desired product from the comfort of their own home. This is especially useful now for people who want to evaluate the appearance of a bulky product such as furniture. With the help of AR, you can see what the desired piece of furniture will look like in the arrangement of your home or home office. This helps them choose what best suits their home and lifestyle.
According to statistics, 51% of the population prefer to visit a store that uses technology in its showrooms and retail outlets. As consumers are focused on digital technology, furniture stores also require it. The more innovative the idea of presenting a product in virtual reality, the greater the attention. This significantly facilitates the choice and speeds up the process of concluding transactions by customers. We add a product using the “add to cart” button. It is not necessary to walk around furniture showrooms, which in the modern world is already a waste of time. In addition, VR (short for virtual reality) can be used to view specific furniture that is not available in the store, but is available in the warehouse. VR certainly has a better impact compared to printed 2D catalogs.
It is worth implementing this innovation technique in the case of wholesale and retail purchases. This will provide a smooth, non-invasive way to maintain positive relationships with customers who tend to think longer and conscientiously make decisions. As you can see, technological novelties in the furniture industry have a positive effect on the development of furniture producers and increase sales.
